MICA MUXD: Industry Challenge
May 2021
Team:
My Role
UX Research, UI Design, Branding
Ashley Olmsted
UX Research, UX Design, Prototyping
Amber Frank
UX Research, UI Design
Dominique Goncalves
UX Design, Prototyping
Madison Davis
UX Research, UX Design
Project Overview:
Branding and visual identity can be an important way to help build
awareness and create culture for your users. Helping Hands was an app designed
around the seriousness of natural disasters, our brand needed to bring a level of comfort and friendliness to our users. We wanted to encourage them to want to use the app to share with or reach out to their neighbors. The stylization and color palette of our app was built with this in mind. Additionally, creating a
cohesive design system would help us work together collaboratively because we had a point of reference for what modules needed to look like as we moved into high-fidelity mock-ups.